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Managing Critical Messaging in Shopping Centers

LOS ANGELES, CA, APRIL 12, 2018 – Leading management platform Mallcomm has made its U.S. debut at Craig Realty Group’s Citadel Outlets in Los Angeles. Mallcomm has transformed retailer engagement, and streamlined operations, in some of the world’s busiest malls and shopping areas such as London’s West End, and across portfolios for owners such as Unibail-Rodamco with a portfolio capital value of $61.1 billion.

Mallcomm has more than 250,000 users worldwide, is used by six out of the top ten shopping center owners in Europe in more than 70 centers, and by over
6000 stores and 2800 brands.

Mallcomm is a powerful mobile platform that facilitates and enhances communication between shopping center management teams and retailers. As a revolutionary tool, it uses smartphone technology to exchange information necessary in the day-to-day operations of a retail community such as sales and data, operational alerts, center news, and tenant-directed information. It enables the information to be exchanged directly with all relevant center employees and partners.

It works by integrating existing operational systems – security, data collection and reporting, facilities and marketing – with day-to-day communication functions into one essential mobile application. Store staff, center management, retail staff at all levels, cleaning teams, security and parking are all able to communicate effectively what they need, whenever they need it.

In the January launch at Citadel Outlets, 98% of retailers including H&M, Michael
Kors, Coach and Nike, began using the app in the first week.

General Manager Jim Lynch says: “The new technology has been well received. It has been used to quickly note and communicate maintenance and custodial issues such as clean-ups as well as management alerts like special holiday center hours. The retailers have been active in offering staff discounts and advertising job vacancies, and as a center we’ve been able to distribute information such as marketing news quickly and easily.”

Mallcomm integrates retailer engagement, operations management and reporting in one place. The overall goal is to transform communication with retailers and offer a better platform for the organization and management of operational tasks, thus making centers more efficient and able to deliver the best experience to customers.

Citadel Outlets Security Director, Nate McDougall, adds: “Obviously security is a major focus for all public gathering venues, and Mallcomm provides the opportunity for instant two-way communication with the on-site team and tenants.”

Mallcomm’s launch at Citadel is a trial for Craig Realty Group with the main focus on engaging with retailers to build a stronger retail community.

David Fuller-Watts, Mallcomm Senior Vice President, says: “Over the last year we’ve had lots of discussions in the States about the importance of stronger retailer-center relationships for both parties. Mallcomm is the only tool available that facilitates this together with wider functionality so it really becomes a powerful management tool.”

“With Mallcomm being so successful in Europe, plus some of our European clients having centers in the USA and Canada, it was a natural step to introduce it to the U.S. market. We’ve had such a great response and we are in advanced talks with some of the country’s largest mall owners and managers regarding deployment in their malls and portfolios.”