PropTech is one of the fastest growing, and most talked about, sectors – a hotbed of technology pioneers promising innovation and new solutions to emerging real estate challenges. However, there are a few CREtech trailblazers who were early PropTech innovators and have been developing their technologies for some time.
Mallcomm, by Toolbox Group, is one of these and in this blog piece we look at the technology’s success, how it has advanced and why it is becoming the most widely-adopted technology globally.
Mallcomm as we know it took a leap forward in 2015 with the launch of a partnership with Unibail-Rodamco-Westfield – one of Europe’s largest listed real estate companies. Since then it has grown to be used in 250 properties, in 22 countries globally, to engage property owners and managers with more than 200,000 retailers, tenants and stakeholders.
Well-established in other portfolios in Europe such as British Land, Savills and now Klepierre, Toolbox Group opened its US office in 2018. Mallcomm is now being used by Westfield World Trade Center and Mall of America, with a roll-out of the technology in a further 200 properties in the States over the next 18 months.
Mallcomm has also seen expansion into pioneering mixed-use and flexible office real estate, being chosen by one of Sweden’s largest and most innovative owners of real estate for their portfolio of iconic neighbourhoods, plus two more flagship European omni-use developments. In total, an estimated further 2,000 properties globally will pilot Mallcomm this year.
Michelle Buxton, Toolbox Group CEO, explains: “Quite simply Mallcomm is a proven technology and it never stands still. We continuously stay ahead of occupier and consumer trends to spot industry problems or opportunities that technology can solve, often long before the real estate industry does.
“Also working with forward-thinking institutional partners such as Unibail-Rodamco-Westfield, helps to realise leading-edge product development. So Mallcomm today is very different from what it was even six months ago. We believe it is the most advanced technology in our PropTech space and we have plans to take that to a new level.”
So why are real estate owners choosing Mallcomm? They know they need to up their game in terms of engagement and tenant experience. Driving efficiency and finding ways to add value to assets through technology is also key. Then streamlining all the tech and ensuring integration is important. So what if you could have one platform that would elevate B2B and B2C engagement, enhance tenant experience, support sales, add value to your location, drive efficiency and transform insight and analytics?
Mallcomm does all of that. It is one of the most comprehensive, yet flexible, platforms available with a proven track record and that’s why a growing number of owners and managers are choosing Mallcomm to transform their businesses.
To meet with the Mallcomm team at CREtech Los Angeles, contact us: [email protected],
+(44) 1359 250 208.