19th Ave New York, NY 95822, USA

7 Ways to Enhance Your B2C Engagement

Shopping

Due to shifting consumer behaviour and the proliferation of online shopping, it is more important than ever for retailers and property managers to provide customers with an experience they would not be able to replicate online. Convenience is a major factor in ensuring that bricks and mortar retail can compete. The ability for customers to start their buying journey from the comfort of their own home allows them to pre-plan their visit.

Building on the convenience elements and using technology as a way to tailor the consumer experience and build a sense of community with shoppers is also a powerful way to drive engagement, repeat visits and loyalty. By accepting technology with an open mind, properties can open up new paths and options for improving their customer service and overall experience. Moreover tech enables both landlords and retailers to directly drive revenue, so it’s a fantastic investment to positively impact tenant performance and retention.

To discover how to elevate your B2C engagement, read the points points below!

Increasing footfall and Sales 
  • Give your occupiers the tools they need to target customers with special offers in the app
  • Use QR codes to create scarcity (show true ROI to occupiers)
  • Provide marketing team with a segmented audience of target customers (grow and drive revenue from property marketing activity)
  • Create bespoke customer events that can be shared in a tailored event calendar with RSVP’s to gain a real-time
Creating Convenience
  • Customisation of your app to make it the most effective and powerful traffic-driving tool available. 
  • The addition of a centralised interactive store directory allows shoppers to plan their visits remotely. 
  • Providing click and collect functionality allows customers to streamline their visits and creates efficiencies around peak times for retailers
Community Creation
  • Showcase the importance of building an engaging with your community
  • The centralised platform is an excellent place to keep your community up to date with relevant information that can be updated in real time
  • Get unprecedented up to date insights into what is important to your customers with fully customisable survey
Empowering your occupiers to drive revenue
  • Provide your occupiers and team with a powerful platform for engaging local shoppers in order to boost footfall and store revenue
  • Offering exclusive discounts and value adds will keep your shoppers engaged, encourages spend and incentivises return visits
  • Creating and sharing future events drives awareness and allows for customers to pre-plan visits

  

Tailoring customer experience
  • Customers will return if you provide them with what they need. 
  • Make your customers’ experiences more memorable by targeting them with relevant events and promotions. 
  • Increased interaction with the app will allow you to build a greater understanding of customers  wants and needs and buying behaviour
  • Adding services like click and collect and updates on parking will help to streamline customers visits and encourage return visits
Integrations
  • Integrating the app with the occupiers drives customer engagement and advocacy
  • Navigation software means customers will know where to find their favourite brands as well as showcasing the full breadth of offer
  • Enhanced loyalty systems allows the tracking of points, spend
  • Geo-fending identifies locations and behaviours in order to provide customers with personalised offers and notifications.
Test, Target and Improve for Maximum Success
  • Improve your knowledge of your customers.
  • Analysis of the platform data enables you to understand why people come, what they like, and what they want to see
  • Testing and tracking performance identifies key customer trends and supports rapid and agile growth. 
  • Cross referencing marketing efforts with shopper footfall and spend will give an understanding of what works best, on what days, and what you should do more of to increase sales. 
  • Targeting customer audience groups and providing your team with a segmented audience, allows you to put relevant offers in front of the right people (ensuring higher ROI)

If you would like to speak to someone who can support you in your B2C proposition, press the button below