Mallcomm’s technology connects asset owners and operators to a property, bringing together operations, facilities, security, tenants and shoppers through a dedicated app and CRM platform.
The newly created role will support Mallcomm’s customers to understand the data currently being collected and support the development of industry benchmarks. Through the integration and combination of tenant, shopper and building data, Mallcomm is already supporting the creation of long term occupier and shopper relationships, providing actionable data and insights to the commercial real estate industry.
Bruce joins Mallcomm with over 20 years of operational experience in retail. He joins from British Land, where during his 12 year tenure, he implemented new methods of data acquisition and footfall analytics at Meadowhall, before expanding the data and insight programme across the British Land retail portfolio. Prior to that Bruce held various retail positions, including the head of retail at Republic, where he was responsible for the operation and performance of over 55 stores.
Meadowhall was one of Mallcomm’s first customers, with the platform supporting the implementation of the data and insight strategy at Meadowhall. British Land was one of the first owners to put a focus on digitalising the collection of sales data from retailers.
Mark Bruce, Data and Analytics Director at Mallcomm, commented: “Since my first interactions with Mallcomm over 11 years ago, I could see that the technology company was focused on solving real industry problems. Over the years we built a strong partnership, as we developed and executed on a powerful data strategy. I am excited to take this one step further, joining the team at Mallcomm.
Data is absolutely intrinsic to understanding a portfolio, especially as making the wrong decisions can cost time and money. There is a huge opportunity to help real estate companies to better understand the value of data, how to access it and how to use it. That is key to better retail performance, and I believe that Mallcomm is the perfect fit to empower their customers to be successful.”
David Fuller-Watts, CEO at Mallcomm, said: “At Mallcomm we’ve built our technology around our customers creating a strong partnership culture. It has enabled us to ensure that our platform grows with our customers’ needs, providing real solutions to navigate the evolving industry. Mark was an early adopter, understanding that the ability to acquire reliable data means that you can take action to reduce risk, reduce cost and ultimately enhance revenue. Having worked with him for over a decade, we are delighted to have him as part of our team, helping develop the strategies that will allow our customers to utilise data to spot, and act on opportunities for the future.”
Interested in learning how Mallcomm can transform your property? Speak to our team below