Mallcomm, a leading enterprise software platform for commercial property management, has launched a new AI-powered sales collection and data insights platform that will enable property owners to collect and analyse all sales data in real-time, increasing and forecasting future rental income. The platform has been developed to support the increased adoption of turnover-based leases by retail, leisure and hospitality businesses in the UK.
The new platform enables property owners to collate and integrate all data on sales volumes and densities on a monthly, weekly or daily basis in one seamless digital process with thousands of occupiers. It allows property owners to instantly see sales and operational performance across all properties, zones, brand categories and individual businesses ensuring that rental levels adjust accurately in line with turnover.
The data will enable property owners to measure the impact of asset management and enlivenment activities and determine the optimum occupier mix and leasing strategies. The platform also utilises predictive analytics to create seasonal modelling and cash-flow forecasting which will provide a deeper understanding of asset performance and valuation.
Mallcomm’s new data insights platform also has the capability to collate and analyse a range of operational data including car parking, energy usage, footfall and lease expiries to optimise day-to-day asset management across all retail and all other commercial property asset types.
The new data analysis function makes Mallcomm the first end-to-end enterprise solution for retail and commercial destinations, allowing management teams to also integrate multiple operations on a single platform including communications, place marketing and enlivenment, security and operations.
The Mallcomm platform is adopted across more than 1000 commercial destinations globally, spanning more that 500 million sq ft and comprising more than 70,000 individual units. Its partners include the world’s leading real estate owners and asset managers such as British Land, Hammerson, Oxford Properties and Unibail-Rodamco-Westfield.
“Over the past few years the traditional ‘landlord-tenant’ relationship has been reset as property owners and retailers have had to work much more closely together to attract visitors and deliver a better experience. This new commercial partnership is increasingly based on turnover-linked rents, but this model relies on transparency on both sides and accurate real-time data so assets are managed to optimise sales performance.
Our new AI-powered platform is a game-changer in creating a seamless process for data collection, giving property owners a real-time analysis of sales performance as well as a future forecast. This will inform how an asset is managed, how the retail and leisure mix is curated and help create more dynamic and successful places. It will also unlock a deeper understanding of asset performance and valuations.”
– David Fuller-Watts, CEO, Mallcomm
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