Join us for an insightful Q&A session featuring Ryan Moyce, a key member of our marketing team at Mallcomm. With a keen eye for detail and a passion for creativity, Ryan has been instrumental in shaping our visual identity. In this interview, Ryan shares his experiences, design strategies, and insights on driving growth through innovative design.
Can you tell us about your background and experience as a graphic designer?
I’ve been a Graphic Designer for over 18 years. After university, I freelanced to build my portfolio and gain experience, eventually landing a role with an award-winning online wine retailer. This role exposed me to all aspects of B2C, from customer acquisition to packaging and web design. After nearly 13 years, I sought new challenges and joined a telecoms company with B2B SaaS products, learning about a different customer journey. This hands-on role broadened my skills in marketing, customer acquisition, UX/UI design, and copywriting. After three years and navigating the challenges of COVID, I freelanced again for a year before joining Mallcomm. The rest is history.
What do you enjoy most about working as a graphic designer for Mallcomm?
Mallcomm is such a great place to work and be a part of. I love the culture, the collaboration, the focus on customer satisfaction, and the passion and desire to make a difference in the industry. There is no ego, just a perseverance to be and do things better. It’s a different industry to what I’ve worked in the past which, again, means I’m continuously learning and growing. I love the challenge, the change with everything that’s happening to better the product and give customers more of what they need to make their lives better and easier, and getting to help communicate that to the market.
Can you walk us through your creative process when approaching a new design project?
Typically, I focus on key factors: what the project is, who it’s for, and when it’s needed. I dive deeper into the purpose and goals, identify key stakeholders for proofing and signoff, and align the project timeline with other priorities to ensure timely delivery. After gathering all necessary information, I move into ideation and creation. A standard briefing form from all departments helps streamline this process. The time frame varies based on the project’s complexity. When executing design assets, I ensure the primary objective, messaging, and imagery work harmoniously to convey the intended story.
How do you approach collaborating with other teams or departments within Mallcomm to ensure that design projects meet their objectives?
Working between teams at Mallcomm is really smooth and enjoyable. Again the culture is so amazing that everyone comes to the table respecting our individual expertise and looking for the best ways to use it. We’re a global company with varying time zones, so we find time that works for everyone’s schedules. Whether it’s for an individual team member or multiple teams we tend to chat in person or remotely, discuss what’s needed, and delegate responsibilities. Usually I either come up with ideas which then get discussed, or I’m provided with what I need beforehand and create the assets required to be reviewed.
What motivates and inspires you as a graphic designer, and how do you stay passionate about your craft?
What I’ve always loved and continue to love about Graphic Design is it’s more than just creating pretty pictures. It’s about visual storytelling that taps into people’s emotions. There is so much psychology at play. Everyone has preconceptions or expectations so it’s important to align your art work with that. Whether it’s serious, fun, formal, joyful, painful or any other emotion, it’s about creating evocative, emotive pieces which grabs someone’s attention, tells an immediate story, and creates an emotional reaction that gets them to think or to act.
And that can be to buy something or do something different that can create experiences or improve their work or personal life in some way. Everything has a different story and every story has a different audience. And that story can evolve as the product or audience evolves – what’s right today might not be right tomorrow. So it’s constantly changing. And what inspires me and motivates me is to constantly ask myself “How do I tell this story better so the audience listens more and is moved further”.
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