The Broadway, Munroe K

The Client

The Broadway, Munroe K


The Broadway is a shopping and leisure complex in the centre of Bradford, West Yorkshire, England, which opened its doors on 5 November 2015. The centre is home to over 80 retailers and is operated by Munroe K Asset Management Ltd. Munroe K is one of the UK’s top specialist shopping centre and retail property management companies..


Munroe K were looking for a digital platform to create a community with their tenants to improve tenant engagement. They were also looking to communicate and display their new brand image and share footfall information with their tenants. The client was looking for a central hub to store information about the centre’s procedures, processes, performance and activities, and much more, and so Mallcomm was chosen.


Mallcomm created a platform which was completely bespoke to Munroe K and The Broadway. The Mallcomm team worked closely with the client to ensure their objectives were met, and will continue to work with them during and after the roll out of the platform to make sure all of those using the platform understand how to do so. To meet the client’s objectives, the modules utilised within the platform were; surveys, events, offers, vacancies, springboard integration for sales, ticketing, maintenance and cleaning, and Mallcomm mail. 

These features will help streamline every day tasks, join up all stakeholders, and will generate brand new insight for more efficient and effective operations.

Key statistics as of March 2022
  • 439 App Users
  • 96% Total Tenants Active
  • 82 Registered Tenants
  • 574 Content Items
  • 84.75K Content Views
Client Testimonial

 I have been really impressed with the team at Mallcomm. This has been an enjoyable project to work on and the team has kept me up to date with everything they needed from me and when they needed it. The project was also delivered on time..

Feedback has been really good from the members of the Management Team that I have now added to the platform and we can see this being a real step forward on tenant communications.  I’m looking forward to rolling it out to all of our retailers and I’m sure they will be keen to start using the platform once they see how easy it is to use.” – Jonathan McVicar, Finance Manager

Want to learn more about what Mallcomm can do for your business? Request a demo today.