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Behind the scenes with Mallcomm CEO, David Fuller-Watts


Why did you choose to get into the proptech industry?

Having worked in Commercial Real Estate for over 15 years, I just see it as solving problems through technology in the industry that I love. It became a natural progression from our strategic background fueled by a profound belief in the potential for technology to reshape and elevate the real estate landscape. Witnessing the evolving needs of property management, tenant engagement, and community building, I recognised an opportunity to bridge the gap between traditional practices and innovative solutions.

What changes would you like to bring into the industry?

As the CEO of Mallcomm, my aspiration is to ignite a transformative wave within the proptech industry, fostering a paradigm shift that defines how properties are managed, experiences are crafted, and communities are built. 

I am constant in my commitment to introduce a new era of seamless connectivity and engagement, where technology becomes an enabler rather than an obstacle. I envision a future where property professionals can harness cutting-edge tools to streamline operations, enhance tenant satisfaction, and create vibrant, inclusive environments that stand as thriving hubs of activity.

What problems does Mallcomm solve?

First and foremost, Mallcomm eliminates the age-old issue of fragmented communication. In an era where connectivity is paramount, our platform serves as a centralised hub where stakeholders seamlessly exchange information, ensuring that no critical updates or opportunities are lost in the void. 

Moreover, Mallcomm eradicates the inefficiencies stemming from manual processes. By digitising workflows and automating routine tasks, we empower property teams to optimise their time and resources, redirecting their focus towards strategic initiatives that truly drive value.

What according to you makes a great team?

A truly exceptional team, in my view, is one that embodies a blend of diverse expertise, unwavering dedication, and a shared commitment to our collective mission. At Mallcomm, we believe that greatness is cultivated when individual strengths converge to form a cohesive unit driven by a common purpose. 

Inclusivity and open communication are at the heart of a strong team. Each member’s unique perspective and insights are valued, fostering an environment where ideas flow freely, and collaboration thrives.

What is the most important skill a CEO must have?

Leadership: Exceptional leadership skills are paramount. A CEO must inspire and motivate the team, aligning everyone with a shared purpose and values. Leading by example sets the tone for a positive and productive workplace culture. 

Strategic vision: the ability to envision the future, set clear goals, and chart a path to achieve them is essential. A CEO’s strategic vision guides the company’s direction and ensures that actions are aligned with long-term objectives. 

Effective communication: clear and persuasive communication is crucial. CEOs need to convey their vision, expectation, and strategies to various stakeholders, fostering transparency, alignment, and engagement.

What’s the latest technology that you think can change the proptech industry?

In the ever-evolving landscape of proptech, there’s one technology that holds immense promise and potential to revolutionise the industry: Artificial Intelligence (AI). 

Imagine a future where AI-powered algorithms forecast tenant behaviours, enabling property managers to proactively address issues, optimise resources, and tailor services. 

Maintenance and operations stand to benefit significantly. AI can predict equipment failures, optimising maintenance schedules and reducing downtime. Additionally, AI-driven energy management can enhance sustainability efforts, optimising resource consumption and reducing costs.

What’s the biggest strength of Mallcomm?

Mallcomm’s most formidable strength lies in its ability to seamlessly bridge the gap between physical and digital spaces within properties. Our platform serves as a dynamic platform that connects people, processes, and technology, thereby fostering unparalleled engagement, communication, and community-building. 

By amplifying engagement, streamlining operations, and fostering meaningful interactions, Mallcomm empowers properties to unlock their full potential and drive sustained growth in a rapidly evolving industry.

Where do you see Mallcomm in the next 5 years?

In the next five years, I envision Mallcomm solidifying its position as a trailblazing force within the proptech industry. Our journey is propelled by a commitment to innovation, client-centricity, and a relentless pursuit of excellence. 

Our platform will have a strong presence, seamlessly integrated into properties of all sizes, spanning commercial, residential, and mixed-use spaces across the globe. 

Mallcomm’s evolution will  be marked by continuous advancements in technology. We will embrace emerging trends such as artificial intelligence to further elevate tenant experiences, optimise operations, and reshape the way properties are managed.

What are the most interesting trends you’ve seen so far this year?

Hybrid workspaces and flexibility: The concept of hybrid workspaces has gained significant momentum. The evolving work landscape demands flexible solutions that cater to remote work, co-working, and traditional office settings. This trend aligns perfectly with Mallcomm’s focus on enhancing tenant experiences and community-building regardless of physical location. 

Sustainability and ESG initiatives: The heightened emphasis on sustainability and Environmental, Social and Governance (ESG) initiatives is a heartening trend. Properties are increasingly prioritising eco-friendly practices, energy efficiency, and community well-being. Mallcomm’s technology can play a pivotal role in driving and communicating these sustainability efforts. 

Tenant experience as a priority: Tenant experience and collaboration remains a focal point, with properties seeking innovative ways to engage and delight occupants. Mallcomm’s platform is well-aligned with this trend, facilitating personalised interactions, amenities, and services that elevate tenant satisfaction.

What does ESG mean to you?

ESG, which stands for Environmental, Social, and Governance, holds profound significance to me and to Mallcomm as a whole. It encompasses a comprehensive framework that guides our approach to responsible business practices, sustainability, and ethical considerations. 

In essence, ESG encapsulates a holistic approach that goes beyond financial metrics. It reflects our commitment to making a meaningful and lasting difference-both environmentally and and socially- while upholding strong governance principles. ESG is not just a framework; it’s a reflection of our core values.

Have questions of your own? Get direct access to David for a limited time only. Leverage his years of unique behind-the-scenes knowledge to overcome any challenges facing you or your retail property right now.